Journal · 3 May 2025

How many templates belong in an audit sample?

Printed sitemap pages on a table

Procurement questionnaires sometimes ask for “100% of pages.” On CMS sites that is rarely economical. We negotiate a template list that covers layout variants and critical journeys instead.

Start with journeys

Identify tasks a court, patient, or student must complete. Map each step to a URL pattern. If three journeys share one checkout component, that component is in scope once—not three times because marketing added different hero images.

Include edge templates

Empty states, error pages, and print-friendly views often escape design review. We add at least one “no results” screen and the 404 page to every sample.

Document exclusions

Archived press releases from 2012 may be out of scope if they are rarely linked. Write that down in the statement of work so stakeholders know legacy debt remains.

Read our full audit process